Louisville Eccentric Observer
The Louisville Eccentric Observer (LEO) was founded in 1990 as a free source of a wide range of opinions and commentary on current affairs, as well as a guide to local and regional entertainment and recreation opportunities. Through the years, LEO has evolved into the Louisville area’s most urbane and challenging newsweekly, including reportage on topics often avoided by mainstream media.In addition to a variety of perspectives on contemporary issues, LEO carries several syndicated columns and features, including News of the Weird, Real Astrology, and The New York Times Crossword Puzzle. In addition, LEO newsweekly publishes only locally written reviews of books, movies, theater and other artistic performances, musical recordings, and local musicians.LEO is distributed free every Wednesday through a network of more than 900 locations in Louisville and Southern Indiana.LEO is a member of the Association of Alternative Newsweeklies.
LouisvilleBeer.com launched on August 1, 2011, and has since become the online source for the calendar (and coverage) of events, videos, beer reviews, news, and education on craft beer in Kentuckiana. We recently launched our sHOP, where we sell our own merchandise as well as items from local breweries. We have had over 32,000 unique visitors to the site in the past 6 months. LouisvilleBeer.com was featured in a CNN.com article about Oktoberfest celebrations.
In September 2013, LouisvilleBeer.com organized the 4th Annual Louisville Craft Beer Week (LCBW). This was our third year as the organizers, and this 2013 event was the biggest yet. LCBW is a 9-day, city wide celebration of local and regional craft beer. The primary goals are to promote our area’s thriving craft beer culture, and enhance beer knowledge and appreciation. Last year we had 3 sponsors, and this year we had 7. With 30,000 16-page pullout guides published in LEO Weekly, +/- 70 events in 9 days, 40,644 page views (up from 17,000+ in 2012), 10,542 unique visitors (up from 5,544) and 38 Gigabytes of bandwidth drained from LouisvilleBeer.com’s servers (up from 16), this year’s LCBW proved to be a sweeping success.
LouisvilleBeer.com consistently adds new contributing writers insuring timely and fresh content. Our current contributors are: Roger Baylor (Owner, New Albanian Brewing Company), Adam Watson (Co-owner, Against the Grain Brewery), John King (hardcore beer geek/blogger), Cresant Smith (self-described “Beer Nerd”), Kevin Patterson (GM/Beer School moderator and Certified Cicerone at The Beer Trappe in Lexington), Peter Fingerson and Henry Hunt take care of our growing homebrewing section, and Jason Lyvers and Dawn Howard (both formerly of L’ville Beer on Louisville.com).
John Wurth is the founder of LouisvilleBeer.com. By day, John is the VP of Marketing at Lenihan Sotheby’s International Realty, so he knows a thing or two about marketing, design, photography, video and how to get eyeballs to websites. John’s passion for fine beer and excellency in brewing drove him to create a website for likeminded craft beer connoisseurs. What started as a hobby and meet-up site rapidly became the portal to the local craft beer scene, and continues to grow in followers daily.
The Kentucky Guild of Brewers is an organization formed with the purpose of providing a unified voice of Kentucky brewers to educate & promote the craft brewing industry in the Bluegrass State. Drink up Kentucky!